Jaká data o tomto odvětví skutečně existují, kdo je obvykle drží, v jaké granularitě a jak se k nim lze dostat. veřejná znamená otevřeně publikovaná; ke koupi prodává dodavatel; partnerství vyžaduje dvoustrannou dohodu; exkluzivní jsou fakticky uzamčená u jedné strany.
Položky v tabulce jsou zpracovány v angličtině.
| Kategorie dat | Kdo je drží | Granularita | Přístup |
|---|---|---|---|
| pricing | Individual coaching providers' public price lists, marketplace/aggregator sites (lesson-finder platforms, ClassPass-type networks)… | Per course/lesson package per site, seasonal updates | veřejná |
| registry/licensing/permits | National sports federations and governing bodies (coaching licences, instructor certifications), ski/diving/sailing instructor bodies… | Per instructor/per accredited school, per certification renewal | veřejná |
| employment & workforce | National statistical offices and labour surveys, sports coaching sector skills councils, large academy/franchise operators' HR systems | Sector/regional aggregate; per employee/coach internally | veřejná |
| financial filings | National business registers and company-filing bodies; charity/nonprofit regulators for club-based providers | Annual per legal entity | veřejná |
| quality & compliance testing | Educational/sport inspectorates, national federation club-accreditation schemes (e.g. Clubmark), pool water-quality and safeguarding audits | Per inspection per provider | veřejná |
| reviews & sentiment | Google Maps/Places, Facebook, Trustpilot, sport-specific lesson marketplaces, parent forums | Per review per school/coach location | ke koupi |
| transactional/sales | Sports clubs, swim schools, ski/tennis academies, driving-range and martial-arts operators; class-management SaaS platforms (Mindbody… | Per booking/enrolment transaction, per member per billing cycle | partnerství |
| incident/safety/claims | Insurers of sports schools, national governing bodies' incident reporting, occupational health & safety regulators, ski patrol/water-safety… | Per incident/claim | partnerství |
| weather-dependent metrics | Outdoor instruction operators (ski, sailing, surf, golf, tennis schools) correlating cancellations with conditions; national met services… | Daily per site (lessons run vs. cancelled) | partnerství |
| booking/utilization/occupancy | Class-booking SaaS vendors, sports facility operators, municipal leisure centres running instruction programmes | Per class session (capacity vs. attendance), daily per site | partnerství |
| production output | National governing bodies and academies tracking qualifications awarded, badges/grades passed (swim levels, belts, ski grades)… | Per learner per award; monthly/annual aggregate per provider | partnerství |
| customer demographics | Operators' CRM/membership systems, national federations' membership registers, government participation surveys (e.g. Sport England Active… | Per member (age, gender, postcode); aggregated in surveys | partnerství |
| sensor/IoT | Coaching-tech vendors (GPS vests, Catapult, Zwift, TrackMan/launch monitors, swim-stroke sensors) and academies using them | Per athlete per training session, sub-second telemetry | exkluzivní |
| communications/marketing performance | Operators' own ad accounts, Google/Meta ad platforms, lesson marketplaces' lead-generation analytics | Per campaign, per lead/enrolment conversion | exkluzivní |
Sestaveno výzkumným systémem TriData z veřejných rejstříků, struktury odvětví a regulatorních vykazovacích povinností; aktualizováno s růstem podkladového katalogu. Samotný kód si vyhledejte ve vyhledávači kódů NACE.
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