Surse de date: Activitățile portalurilor web de căutare pe internet
Ce date există de fapt despre această industrie, cine le deține de regulă, la ce granularitate și cât de ușor se obțin. Publice înseamnă publicate deschis; de cumpărat sunt vândute de un furnizor; parteneriat cere un acord bilateral; exclusive sunt practic blocate la o singură parte.
Intrările din tabel sunt redactate în engleză.
| Categorie de date | Cine le deține | Granularitate | Acces |
|---|---|---|---|
| registry/licensing/permits | EU Commission (DSA designations of very large online search engines), national telecom/media regulators, company registries; app-store… | Per designated service / per legal entity, event-based | publice |
| energy consumption | Operators of the data centres behind search indexing (Google, Microsoft, Baidu) via sustainability reports; grid operators and utilities… | Annual company total and PUE; per-datacentre where disclosed; grid… | publice |
| financial filings | Listed operators (Alphabet, Microsoft, Baidu, Yandex/Nebius successors) via SEC/EDGAR and national registries; subsidiary accounts in… | Quarterly and annual segment revenue (search advertising), per legal entity | publice |
| incident/safety/claims | Portal operators (copyright/right-to-be-forgotten and government removal request logs, e.g. Google/Microsoft transparency reports); data… | Per request/URL; aggregated semi-annual by country and requester type | publice |
| waste & emissions | Operators' ESG/sustainability reporting (CDP disclosures, CSRD reports); e-waste/hardware recycling contractors | Annual Scope 1/2/3 per company, occasionally per region | publice |
| quality & compliance testing | Portal operators' trust & safety teams; EU DSA transparency database and audit reports; independent researchers running search-result audits | Per content removal/demotion decision; aggregated per-country… | publice |
| pricing | Search ad platforms (Google Ads, Microsoft Advertising); third-party SEO/PPC vendors (Semrush, Ahrefs, Similarweb) that model keyword CPCs… | Per keyword / match type / geo / device, daily average CPC and bid estimates | de cumpărat |
| employment & workforce | Operators' HR systems; public sources such as US H-1B/PERM disclosure files, filings headcount, LinkedIn-derived vendors (Revelio, Live… | Per job posting / per visa filing; annual headcount aggregates; per-role… | de cumpărat |
| reviews & sentiment | Search portals operating local/business listing surfaces (Google Business Profile, Yandex, Baidu); scraping and reputation-management… | Per review (business, rating, text, timestamp) | de cumpărat |
| production output | Portal operators (crawl volume, index size, query volume); third-party estimators (Similarweb, Comscore, StatCounter for search engine… | Daily/monthly query volumes and index/crawl counts internally; monthly… | de cumpărat |
| customer demographics | Search portal operators (audience/affinity segments); measurement panels (Comscore, Nielsen, Similarweb) selling estimated audience profiles | Aggregated cohorts by age/gender/interest/geo, monthly; panel-level per-user | de cumpărat |
| geospatial/movement | Search portal operators with map/local search products (Google, Baidu, Yandex); location-data brokers reselling SDK-derived signals | Per device location ping / per local-search session; aggregated to place-level… | parteneriat |
| communications/marketing performance | Portal operators (Search Console, Ads reporting), advertisers and SEO/analytics vendors; publishers holding their own impression/click/CTR… | Per query-page-site, daily; per campaign/ad group | parteneriat |
| transactional/sales | Search portal operators (Google/Alphabet, Microsoft Bing, Yandex, Baidu, DuckDuckGo via partners) and their ad-billing systems… | Per ad impression/click/auction, aggregated to per-campaign daily billing | exclusive |
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