Vilka data som faktiskt finns om den här branschen, vem som vanligen har dem, på vilken granularitet och hur åtkomliga de är. Öppna betyder öppet publicerade; köpbara säljs av en leverantör; partnerskap kräver ett bilateralt avtal; exklusiva är i praktiken inlåsta hos en enda part.
Tabellposterna är skrivna på engelska.
| Datakategori | Vem har dem | Granularitet | Åtkomst |
|---|---|---|---|
| pricing | Retail chain websites and click-and-collect menus, national statistics offices (CPI price collection for bread/cakes), price-comparison and… | Per SKU per store, weekly or monthly index level | öppna |
| registry/licensing/permits | Local authority food business registers, national food safety authorities (e.g. FSA hygiene rating scheme, EU member-state food… | Per establishment / per premises | öppna |
| employment & workforce | National statistical offices and labour surveys, chain HR/workforce-scheduling systems (Fourth, Deputy), payroll providers | Sector/regional monthly aggregate (official); per employee per shift (operator) | öppna |
| financial filings | National company registries (Companies House, Bundesanzeiger, etc.), credit bureaus (Creditsafe, Dun & Bradstreet), listed bakery chains'… | Annual per legal entity; segment/like-for-like sales for listed chains | öppna |
| incident/safety/claims | National occupational safety authorities (burn/slip incident reporting), insurers of retail food businesses, operators' H&S systems | Per incident report; per claim; sector annual aggregate | öppna |
| quality & compliance testing | Municipal food hygiene inspectorates, national food safety authorities, allergen/lab testing providers used by chains, RASFF alert system | Per inspection per premises; per test sample; per recall notice | öppna |
| geospatial/movement | POI and location-intelligence vendors (SafeGraph/Advan, Placer.ai, HERE, OpenStreetMap), mobile footfall vendors, shopping-centre footfall… | Per store location; daily/hourly visit counts and catchment origins | köpbara |
| reviews & sentiment | Google Maps, TripAdvisor, Yelp, Just Eat/Deliveroo/Uber Eats listings, social media | Per review per outlet, timestamped | köpbara |
| customer demographics | Loyalty programme operators of bakery chains, card-panel and transaction-data vendors (Fable/Cardlytics, bank spend panels), geodemographic… | Per cardholder segment; catchment-level profiles per store | köpbara |
| transactional/sales | Bakery chain operators (e.g. bakery retail chains), independent shops' EPOS vendors (Lightspeed, Square, Zettle), loyalty app providers | Per transaction / per item line, aggregated daily per store | partnerskap |
| sensor/IoT | Operators using connected ovens/fridges and HACCP temperature-monitoring vendors (e.g. Monika, Checkit) | Per sensor reading, minutes to hourly per site | partnerskap |
| energy consumption | Store operators via utility metering, energy suppliers and half-hourly meter data aggregators (ovens are a major load) | Half-hourly per meter / per site | partnerskap |
| logistics & freight movement | Chain distribution operations, third-party chilled/ambient distributors serving bakery retail, delivery platforms' courier logs | Per delivery drop / per route per day | partnerskap |
| weather-dependent metrics | Operators' demand-forecasting teams linking sales to weather; national met services supplying the weather side | Daily per store paired with local weather observations | partnerskap |
| waste & emissions | Chain sustainability/CSR reporting teams, food-waste redistribution platforms (Too Good To Go, Olio, food banks), waste collection… | Per store per day (surplus bags/collections); annual corporate aggregate | partnerskap |
| inventory & supply chain | Bakery chain central production/ERP systems, wholesale bakery suppliers (industrial bread plants), ingredient distributors | Per SKU per store per day (bake-off orders, deliveries, waste-outs) | exklusiva |
| production output | In-store bakery and central bake-off production systems of bakery retail chains; supplying plant bakeries | Per batch / per SKU per site per day | exklusiva |
| maintenance & asset condition | Oven, proofer and refrigeration service contractors; facilities-management providers to bakery chains | Per asset per service visit | exklusiva |
| communications/marketing performance | Chain marketing teams, delivery-platform ad dashboards, Meta/Google ad accounts, loyalty app push-campaign logs | Per campaign per channel, daily | exklusiva |
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