What data actually exists about this industry, who typically holds it, at what granularity, and how obtainable it is. Public means openly published; purchasable is sold by a vendor; partnership needs a bilateral deal; exclusive is effectively locked up by one party.
| Data category | Who holds it | Granularity | Access |
|---|---|---|---|
| registry/licensing/permits | National and state regulators (UK Gambling Commission, Malta Gaming Authority, Nevada Gaming Control Board, Spelinspektionen, ANJ), plus… | Per licensee/operator/premises/individual, with status and conditions; premises… | public |
| employment & workforce | National statistics offices (NACE 92 employment series), regulators reporting licensed personnel counts, operator HR systems, job-posting… | Monthly/annual employment and wage aggregates per region; per-vacancy postings… | public |
| reviews & sentiment | Casino review and affiliate portals (AskGamblers, Trustpilot, Google reviews), player forums, social-listening vendors | Per review/post with brand, rating, timestamp; complaint threads per operator | public |
| financial filings | Listed operators and suppliers (annual/interim reports), regulators publishing industry statistics, tax authorities publishing gambling… | Quarterly/annual per company and segment; monthly/annual GGR and tax revenue… | public |
| incident/safety/claims | Regulators (enforcement actions, fines, licence suspensions), self-exclusion scheme operators (GAMSTOP), operator responsible-gambling and… | Per enforcement case; per self-exclusion registration; per flagged account… | public |
| quality & compliance testing | Accredited test labs (GLI, eCOGRA, BMM Testlabs), regulators publishing RTP/RNG certification and compliance audit outcomes | Per game title / per machine model certification; per operator audit report | public |
| pricing | Sportsbooks, odds-feed vendors (OddsJam, BetGenius/Genius Sports, Sportradar, Betfair Exchange API), affiliate odds-comparison sites | Per market per selection, timestamped odds movements (sub-second to minutes) | purchasable |
| geospatial/movement | Regulators' premises registers, mapping/POI vendors (SafeGraph, Placer.ai, Foursquare), mobile-location analytics firms tracking casino and… | Per venue location (coordinates, licence class); visit counts and dwell time… | purchasable |
| weather-dependent metrics | Sportsbooks and sports-data vendors (Sportradar, Genius Sports) combining event weather with betting markets; racing authorities publishing… | Per sporting event/race meeting: conditions, going, abandonment status | purchasable |
| communications/marketing performance | Operator acquisition teams, affiliate networks and tracking platforms (Income Access, Cellxpert), ad intelligence vendors (Nielsen Ad… | Per campaign/affiliate/creative; ad spend and impressions per channel per… | purchasable |
| transactional/sales | Online and land-based betting operators (bet365, Flutter, Entain), casino management systems, sportsbook platform vendors (Kambi… | Per bet/wager/spin, per player session; aggregated to daily gross gaming… | partnership |
| booking/utilization/occupancy | Casino and betting-shop operators, casino-resort hotel PMS, slot-floor management systems (IGT, Aristocrat systems) | Per machine/table per hour or day; footfall and seat occupancy per venue; hotel… | partnership |
| customer demographics | Operator CRM/player-account systems, affiliate networks, national gambling prevalence surveys by regulators and health agencies | Per registered player account (age, location, KYC-derived attributes, segment)… | partnership |
| sensor/IoT | Casino operators via surveillance/table-tracking systems (RFID chips, camera analytics), machine telemetry from slot-accounting systems | Per table hand / per chip movement / per machine event stream | exclusive |
| maintenance & asset condition | Slot machine and terminal manufacturers/servicers (IGT, Aristocrat, Inspired), casino slot-management systems, betting-shop FOBT/SSBT field… | Per machine serial number: fault events, service calls, uptime, firmware version | exclusive |
Compiled by the TriData research system from public registers, industry structure and regulatory reporting obligations; refreshed as the underlying catalogue grows. Look up the code itself in the NACE code finder.