What data actually exists about this industry, who typically holds it, at what granularity, and how obtainable it is. Public means openly published; purchasable is sold by a vendor; partnership needs a bilateral deal; exclusive is effectively locked up by one party.
| Data category | Who holds it | Granularity | Access |
|---|---|---|---|
| pricing | Operators' public websites and ticket resellers; scraped and packaged by travel-pricing intelligence vendors and theme-park fan analytics… | Per ticket type/date/park, dynamic daily price points; annual pass tiers | public |
| registry/licensing/permits | National amusement-ride safety regulators and inspection bodies (UK HSE/ADIPS, German TÜV, US state ride inspection programmes), local… | Per ride/device registration and per inspection certificate; per planning… | public |
| employment & workforce | Operators' HR/workforce-management systems (Kronos/UKG, Workday), national statistical offices (structural business statistics for NACE… | Per employee shift/roster internally; monthly or annual aggregates by region in… | public |
| financial filings | Listed operators (Six Flags/Cedar Fair, Merlin bondholder reports, Disney, Comcast/Universal) via SEC/Companies House filings; national… | Quarterly and annual, per legal entity or reporting segment | public |
| incident/safety/claims | Safety regulators (HSE RIDDOR, US state agencies, IAAPA/NSC ride injury reporting), park risk-management departments, insurers and loss… | Per incident report with date, ride, injury type; annual aggregated injury… | public |
| waste & emissions | Operators' sustainability reporting (Merlin, Disney, Cedar Fair ESG reports), waste contractors, municipal waste authorities | Annual per-company or per-park tonnage and Scope 1/2 emissions; per-collection… | public |
| quality & compliance testing | Food safety authorities (local environmental health inspections of park F&B outlets), water quality testing for waterparks, notified bodies… | Per outlet per inspection; per water sample; per ride certificate | public |
| geospatial/movement | Operators via park apps and RFID/BLE wearables; mobile location data brokers (Placer.ai, Veraset, SafeGraph-style) for visit and… | Per device ping / per in-park zone dwell; aggregated daily visits per park… | purchasable |
| reviews & sentiment | TripAdvisor, Google Maps, Yelp, app stores, social platforms; review-aggregation vendors (Revinate, Brandwatch), enthusiast communities | Per review/post with rating, date and attraction/park reference | purchasable |
| weather-dependent metrics | Operators (attendance/revenue vs weather models), national met services and commercial weather vendors supplying park operations desks | Hourly/daily per site weather joined to daily attendance | purchasable |
| transactional/sales | Park operators (Disney, Universal, Merlin, Parques Reunidos, Six Flags), their POS/ticketing vendors (accesso, Gateway Ticketing, Vantix)… | Per transaction (ticket, F&B, merchandise item) with timestamp and till/outlet… | partnership |
| energy consumption | Park facilities/energy managers, utility suppliers and metering operators; large sites reporting under energy audit / ESOS / EU EED schemes | Half-hourly meter reads per site; annual totals in sustainability reports | partnership |
| booking/utilization/occupancy | Operators (attendance and hotel occupancy), ticketing/reservation systems, queue-management vendors (Accesso Prism, Lo-Q/Q-Bot); aggregate… | Per-visitor entry scan and per-ride dispatch at operator level; annual per-park… | partnership |
| customer demographics | Operators' CRM and annual-pass databases, park app registrations, market research firms and tourism boards conducting visitor surveys | Per pass-holder/household record internally; survey-level aggregates by origin… | partnership |
| inventory & supply chain | Park F&B and retail operations, their ERP/merchandise systems, distributors and licensed-merchandise suppliers | Per SKU per outlet, daily stock movements and deliveries | exclusive |
| sensor/IoT | Ride control system vendors (Vekoma, B&M, Intamin, Mack, Zamperla PLCs/SCADA), park engineering departments, RFID wristband and turnstile… | Per ride cycle / per second sensor stream per attraction; per-scan wristband… | exclusive |
| maintenance & asset condition | Park engineering/maintenance departments, ride manufacturers' service arms, third-party NDT and inspection contractors (ADIPS bodies, TÜV) | Per asset per inspection/work order; daily pre-opening ride checks | exclusive |
| communications/marketing performance | Operators' marketing teams, ad platforms (Google, Meta), media agencies and attribution vendors | Per campaign/creative per day, with impressions, spend, click-through to ticket… | exclusive |
Compiled by the TriData research system from public registers, industry structure and regulatory reporting obligations; refreshed as the underlying catalogue grows. Look up the code itself in the NACE code finder.