TriData Observatory
Cross-domain data product theses, mined nightly from EU industry intersections

Data sources: Activities of insurance agents and brokers

NACE 66.22 · section L — Financial and insurance activities · 11 data categories

What data actually exists about this industry, who typically holds it, at what granularity, and how obtainable it is. Public means openly published; purchasable is sold by a vendor; partnership needs a bilateral deal; exclusive is effectively locked up by one party.

Data categoryWho holds itGranularityAccess
registry/licensing/permitsInsurance regulators and registers: FCA Financial Services Register, EIOPA insurance intermediaries register, NIPR/NAIC producer licensing…Per firm and per individual intermediary, with authorisations, permissions and…public
employment & workforceBroker firms' HR systems, regulator registers of approved persons, professional bodies (CII, BIBA membership), recruitment/salary survey…Per firm headcount and per registered individual; annual salary/benchmark…public
reviews & sentimentReview platforms (Trustpilot, Google, Feefo), consumer complaint publications, insurance trade press and broker satisfaction surveys (e.g…Per review with date and rating; survey results as annual firm-level scorespublic
financial filingsCompany registries (Companies House, business registers), regulators receiving intermediary returns (FCA RMAR), listed brokers' investor…Annual or semi-annual per legal entity; regulatory returns semi-annual with…public
quality & compliance testingRegulators' supervisory and thematic review teams, internal compliance/file-review functions, external compliance auditors and networks…Per file/case sampled; per firm supervisory findings and enforcement noticespublic
pricingComparison websites and aggregators, brokers' quoting systems, rating/quote platforms, market-pricing index vendors (e.g. Marsh, Aon, WTW…Per quote per risk per insurer; aggregated as quarterly rate change indices by…purchasable
communications/marketing performanceBrokers' and aggregators' marketing teams, ad platforms (Google Ads), affiliate/lead-generation networks, digital intelligence vendors…Per campaign / per keyword / daily site traffic and conversion funnelpurchasable
transactional/salesInsurance brokers and agency networks (their broker management systems, e.g. Applied Epic, Acturis, Vertafore), MGAs, insurer distribution…Per policy placement / per quote-bind transaction, with premium and commission…partnership
incident/safety/claimsBrokers' claims-handling units, insurers, TPAs, claims databases (e.g. motor/employers' liability databases), ombudsman/complaints bodiesPer claim / per notification; complaints data as firm-level half-yearly…partnership
booking/utilization/occupancyBrokers' operations teams (quote-to-bind conversion, renewal retention), broker management system vendors' benchmarking productsMonthly per branch/team: quote volumes, hit ratio, retention rate, policies per…partnership
customer demographicsBrokers' CRM and client books, aggregator platforms, data enrichment vendors (Experian, Acxiom) used for lead scoringPer client/household or per commercial account, with sector, size, location…exclusive

Compiled by the TriData research system from public registers, industry structure and regulatory reporting obligations; refreshed as the underlying catalogue grows. Look up the code itself in the NACE code finder.

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