Jaká data o tomto odvětví skutečně existují, kdo je obvykle drží, v jaké granularitě a jak se k nim lze dostat. veřejná znamená otevřeně publikovaná; ke koupi prodává dodavatel; partnerství vyžaduje dvoustrannou dohodu; exkluzivní jsou fakticky uzamčená u jedné strany.
Položky v tabulce jsou zpracovány v angličtině.
| Kategorie dat | Kdo je drží | Granularita | Přístup |
|---|---|---|---|
| pricing | Freelance marketplaces and design-contest platforms (published gig rates), industry bodies publishing rate surveys (AIGA, D&AD, BNO… | Per listed service/gig; per role hourly rate in survey aggregates | veřejná |
| registry/licensing/permits | National business registers and VAT registries; trademark/design-right registries (EUIPO, WIPO, USPTO) recording logos and design… | Per registered entity; per trademark/design filing; per member-rightsholder | veřejná |
| employment & workforce | National statistical offices (structural business statistics, LFS by occupation), professional associations' salary surveys, job boards and… | Per job posting / per practitioner profile; monthly-to-annual aggregates by… | veřejná |
| financial filings | Company registries (Companies House, Handelsregister, KVK), credit bureaus (Dun & Bradstreet, Creditsafe, Bureau van Dijk Orbis), listed… | Per legal entity per financial year | veřejná |
| reviews & sentiment | Agency directories and review platforms (Clutch, DesignRush, Sortlist, Google Business Profiles), marketplace seller ratings | Per review per agency/freelancer, with project-type tags | ke koupi |
| customer demographics | Studios' CRM systems (client sector, size, geography); agency directories and B2B data vendors mapping agency–client relationships (Winmo… | Per client account; per agency–brand relationship | ke koupi |
| transactional/sales | Design studios and freelancers' project/invoicing systems (Harvest, Adobe/Toggl, FreeAgent), freelance marketplaces (Upwork, Fiverr… | Per project/invoice or per marketplace order; aggregated monthly per seller | partnerství |
| communications/marketing performance | Client-side marketing teams and their ad/analytics stacks (Meta, Google Ads, GA4) measuring creative-asset performance; creative-testing… | Per creative asset/variant per campaign per day; per case study | partnerství |
| quality & compliance testing | Accessibility-audit and brand-compliance vendors (Deque axe, Siteimprove, Frontify brand-governance reports), print… | Per asset/page audited; per certified press or proof | partnerství |
| booking/utilization/occupancy | Studios' resource-planning and time-tracking tools (Float, Productive, Workamajig, Harvest) tracking designer billable utilisation | Per designer per day/project; monthly utilisation rate per studio | exkluzivní |
| production output | Studios' digital asset management and version-control systems (Adobe Creative Cloud Libraries, Frontify, Bynder), print-production… | Per deliverable/asset version; per print job | exkluzivní |
Sestaveno výzkumným systémem TriData z veřejných rejstříků, struktury odvětví a regulatorních vykazovacích povinností; aktualizováno s růstem podkladového katalogu. Samotný kód si vyhledejte ve vyhledávači kódů NACE.
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