What data actually exists about this industry, who typically holds it, at what granularity, and how obtainable it is. Public means openly published; purchasable is sold by a vendor; partnership needs a bilateral deal; exclusive is effectively locked up by one party.
| Data category | Who holds it | Granularity | Access |
|---|---|---|---|
| pricing | Freelance marketplaces and design-contest platforms (published gig rates), industry bodies publishing rate surveys (AIGA, D&AD, BNO… | Per listed service/gig; per role hourly rate in survey aggregates | public |
| registry/licensing/permits | National business registers and VAT registries; trademark/design-right registries (EUIPO, WIPO, USPTO) recording logos and design… | Per registered entity; per trademark/design filing; per member-rightsholder | public |
| employment & workforce | National statistical offices (structural business statistics, LFS by occupation), professional associations' salary surveys, job boards and… | Per job posting / per practitioner profile; monthly-to-annual aggregates by… | public |
| financial filings | Company registries (Companies House, Handelsregister, KVK), credit bureaus (Dun & Bradstreet, Creditsafe, Bureau van Dijk Orbis), listed… | Per legal entity per financial year | public |
| reviews & sentiment | Agency directories and review platforms (Clutch, DesignRush, Sortlist, Google Business Profiles), marketplace seller ratings | Per review per agency/freelancer, with project-type tags | purchasable |
| customer demographics | Studios' CRM systems (client sector, size, geography); agency directories and B2B data vendors mapping agency–client relationships (Winmo… | Per client account; per agency–brand relationship | purchasable |
| transactional/sales | Design studios and freelancers' project/invoicing systems (Harvest, Adobe/Toggl, FreeAgent), freelance marketplaces (Upwork, Fiverr… | Per project/invoice or per marketplace order; aggregated monthly per seller | partnership |
| communications/marketing performance | Client-side marketing teams and their ad/analytics stacks (Meta, Google Ads, GA4) measuring creative-asset performance; creative-testing… | Per creative asset/variant per campaign per day; per case study | partnership |
| quality & compliance testing | Accessibility-audit and brand-compliance vendors (Deque axe, Siteimprove, Frontify brand-governance reports), print… | Per asset/page audited; per certified press or proof | partnership |
| booking/utilization/occupancy | Studios' resource-planning and time-tracking tools (Float, Productive, Workamajig, Harvest) tracking designer billable utilisation | Per designer per day/project; monthly utilisation rate per studio | exclusive |
| production output | Studios' digital asset management and version-control systems (Adobe Creative Cloud Libraries, Frontify, Bynder), print-production… | Per deliverable/asset version; per print job | exclusive |
Compiled by the TriData research system from public registers, industry structure and regulatory reporting obligations; refreshed as the underlying catalogue grows. Look up the code itself in the NACE code finder.