Datakällor: Grafisk design och visuell kommunikation
Vilka data som faktiskt finns om den här branschen, vem som vanligen har dem, på vilken granularitet och hur åtkomliga de är. Öppna betyder öppet publicerade; köpbara säljs av en leverantör; partnerskap kräver ett bilateralt avtal; exklusiva är i praktiken inlåsta hos en enda part.
Tabellposterna är skrivna på engelska.
| Datakategori | Vem har dem | Granularitet | Åtkomst |
|---|---|---|---|
| pricing | Freelance marketplaces and design-contest platforms (published gig rates), industry bodies publishing rate surveys (AIGA, D&AD, BNO… | Per listed service/gig; per role hourly rate in survey aggregates | öppna |
| registry/licensing/permits | National business registers and VAT registries; trademark/design-right registries (EUIPO, WIPO, USPTO) recording logos and design… | Per registered entity; per trademark/design filing; per member-rightsholder | öppna |
| employment & workforce | National statistical offices (structural business statistics, LFS by occupation), professional associations' salary surveys, job boards and… | Per job posting / per practitioner profile; monthly-to-annual aggregates by… | öppna |
| financial filings | Company registries (Companies House, Handelsregister, KVK), credit bureaus (Dun & Bradstreet, Creditsafe, Bureau van Dijk Orbis), listed… | Per legal entity per financial year | öppna |
| reviews & sentiment | Agency directories and review platforms (Clutch, DesignRush, Sortlist, Google Business Profiles), marketplace seller ratings | Per review per agency/freelancer, with project-type tags | köpbara |
| customer demographics | Studios' CRM systems (client sector, size, geography); agency directories and B2B data vendors mapping agency–client relationships (Winmo… | Per client account; per agency–brand relationship | köpbara |
| transactional/sales | Design studios and freelancers' project/invoicing systems (Harvest, Adobe/Toggl, FreeAgent), freelance marketplaces (Upwork, Fiverr… | Per project/invoice or per marketplace order; aggregated monthly per seller | partnerskap |
| communications/marketing performance | Client-side marketing teams and their ad/analytics stacks (Meta, Google Ads, GA4) measuring creative-asset performance; creative-testing… | Per creative asset/variant per campaign per day; per case study | partnerskap |
| quality & compliance testing | Accessibility-audit and brand-compliance vendors (Deque axe, Siteimprove, Frontify brand-governance reports), print… | Per asset/page audited; per certified press or proof | partnerskap |
| booking/utilization/occupancy | Studios' resource-planning and time-tracking tools (Float, Productive, Workamajig, Harvest) tracking designer billable utilisation | Per designer per day/project; monthly utilisation rate per studio | exklusiva |
| production output | Studios' digital asset management and version-control systems (Adobe Creative Cloud Libraries, Frontify, Bynder), print-production… | Per deliverable/asset version; per print job | exklusiva |
Sammanställt av TriDatas researchsystem ur offentliga register, branschstruktur och regulatoriska rapporteringskrav; uppdateras i takt med att den underliggande katalogen växer. Slå upp själva koden i NACE-kodsökningen.