Jakie dane o tej branży faktycznie istnieją, kto je zwykle posiada, na jakim poziomie szczegółowości i jak trudno je zdobyć. publiczne znaczy jawnie opublikowane; do kupienia — sprzedawane przez dostawcę; partnerstwo — wymaga dwustronnej umowy; na wyłączność — w praktyce zamknięte u jednego podmiotu.
Wpisy w tabeli są opracowane w języku angielskim.
| Kategoria danych | Kto je posiada | Szczegółowość | Dostęp |
|---|---|---|---|
| registry/licensing/permits | National business registers and VAT authorities; tax administrations receiving DAC7/platform seller reports; EU DSA transparency database… | Per legal entity / per platform notice; DAC7 per seller per year | publiczne |
| employment & workforce | National statistical offices (structural business statistics for NACE 47.9), plus job-posting data vendors tracking platform hiring | Annual per NACE class/region; per job posting | publiczne |
| reviews & sentiment | Marketplaces and intermediaries themselves, plus independent review platforms (Trustpilot, Google) and review-aggregation vendors | Per review (buyer, seller, item, rating, text, date) | publiczne |
| financial filings | Company registries and stock exchange filings of listed and larger intermediation platforms; credit bureaus for private ones | Annual/quarterly per legal entity (revenue, take rate, active buyers/sellers) | publiczne |
| quality & compliance testing | Market surveillance authorities and notified bodies testing goods sold via marketplaces; platform compliance teams running… | Per product sample / per listing check | publiczne |
| pricing | Price-comparison and marketplace platforms, plus web-scraping data vendors (Similarweb-type, DataWeave, Priceva, Keepa-style historians) | Per listing per timestamp (offer price, shipping fee, commission/take rate) | do kupienia |
| customer demographics | Platform operators (registration and buyer-profile data); web-audience measurement vendors for modelled panel demographics | Per registered account; panel-modelled monthly by age/gender/region | do kupienia |
| transactional/sales | Online marketplaces and intermediation platforms (e.g. category-specific marketplaces, art/antique auction intermediaries), payment service… | Per order / per commission line, aggregated to daily and monthly GMV per seller… | partnerstwo |
| inventory & supply chain | Intermediation platforms holding third-party seller stock/catalogue feeds; product-feed managers and PIM/feed aggregators (Channable… | Per SKU per seller, refreshed intra-day (availability, lead time, quantity… | partnerstwo |
| logistics & freight movement | Platforms operating fulfilment/shipping-label programmes, and the parcel carriers integrated with them | Per shipment/parcel scan event | partnerstwo |
| incident/safety/claims | Platform trust & safety and buyer-protection teams (disputes, chargebacks, fraud cases); consumer protection authorities and EU Safety Gate… | Per case/notice; monthly aggregates per category | partnerstwo |
| communications/marketing performance | The intermediation platforms' ad/affiliate systems, affiliate networks (Awin, Tradedoubler), and ad-intelligence vendors | Per campaign/keyword/click, daily aggregates per channel | partnerstwo |
Zestawione przez system badawczy TriData na podstawie rejestrów publicznych, struktury branży i regulacyjnych obowiązków sprawozdawczych; odświeżane w miarę rozrastania się katalogu. Sam kod sprawdzisz w wyszukiwarce kodów NACE.
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